Digital Marketing Specialist

About the role

We are seeking an Arabic‑speaking Digital Marketing Specialist to design and execute comprehensive online marketing strategies that boost brand awareness, drive traffic, and increase conversions. The role combines strategic planning with hands‑on execution across SEO, paid media, content, and analytics.

Key responsibilities

• Develop and implement integrated digital strategies covering SEO, performance marketing, website, and other digital channels.
• Conduct keyword research, on‑page optimization, link building, and content creation to improve organic rankings.
• Manage paid campaigns on Google Ads, social media platforms, and display networks, optimizing targeting, bids, and budgets for maximum ROI.
• Monitor, analyze, and report on campaign performance using Google Analytics and other analytics tools.
• Utilize marketing automation platforms to nurture leads and streamline workflows.
• Plan and control digital marketing budgets, ensuring cost‑effective allocation of resources.
• Coordinate with third‑party agencies, setting KPIs and tracking deliverables.
• Stay current with industry trends, conduct market and competitor research, and recommend strategic adjustments.
• Oversee website performance, ensuring SEO friendliness, fast loading times, and alignment with design standards.

Required profile

• Fluent Arabic and English communication skills.
• Proven experience in developing and executing digital marketing campaigns.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Detail‑oriented, self‑motivated, and comfortable managing multiple projects simultaneously.

Required skills

• Search Engine Optimization (SEO)
• Google Ads (search, display, video)
• Google Analytics
• Keyword research and content optimization
• Marketing automation tools
• Performance marketing and ROI optimization
• Data analysis and reporting

What we offer

• Opportunity to shape digital strategy for a growing brand.
• Collaborative environment with cross‑functional teams.
• Access to the latest marketing technologies and tools.