Director of Campaign and Marketing Operations

About the role

KAYALI, a fragrance brand founded in 2018, launches across global markets, DTC, retail and distributor partners. The Director of Integrated Campaigns & Marketing Operations ensures launches land on time, in full, within budget and to the agreed quality standard. The role owns the global marketing planning calendar and the integrated campaign process, bringing together global functions, regions and partners from approved strategy and brief through to in-market execution.

Key responsibilities

• Own the single global marketing planning calendar, integrating Brand, Creative, Communications, Social, Influencer & Community, eCommerce, Retail, Commercial and regional priorities, and convene the cross-functional planning rhythm annually, quarterly and monthly.
• Lead integrated campaign delivery from strategy and brief through production, deployment and execution, with clear deliverables, owners, timelines, budgets, dependencies and success measures.
• Design and run a gated global launch process with readiness reviews, go/no-go decisions and clear readiness criteria for global teams, regional markets, retailers and distributors.
• Build backwards from in-market dates to map critical paths and dependencies, maintain a live portfolio-level risk view and set up escalation routes and decision rights.
• Partner with regional and commercial teams to incorporate local market, retailer and distributor requirements early, including localization, translations, retailer specifications, digital deployment, fixtures, samples and training materials.
• Own and improve Marketing's operating model, including briefing standards, approval routes, governance, meeting cadence and documentation, and establish clear roles and responsibilities.
• Own the marketing budget process end-to-end, including annual planning, allocation, tracking, commitments, reforecasting and visibility of spend by pillar, market and campaign.
• Own agency and partner operations, including rosters, scopes of work, onboarding, governance and performance reviews.