Director of Marketing and Brand

About the role

Our client is a consumer‑facing retail group that manages multiple brands across physical and digital channels. The Director of Marketing & Brand will define and lead the group’s brand and marketing strategy across all markets, aligning brand identity with commercial objectives.

Key responsibilities

• Define and execute brand and marketing strategy across all channels and markets.
• Oversee brand positioning, campaign development, digital performance, and customer engagement initiatives.
• Align brand identity with commercial goals and improve ROI on marketing spend.
• Manage internal marketing teams and external agencies to ensure consistency across touchpoints.
• Collaborate closely with commercial and digital teams to support revenue growth.

Required profile

• Senior marketing leadership experience within retail, consumer goods, or lifestyle brands.
• Strong exposure to omnichannel marketing and brand strategy.
• Experience in the UAE or regional markets is highly preferred.
• Demonstrated commercial thinking, creativity balanced with discipline, and strong stakeholder management.
• Proven leadership of multi‑functional marketing teams.