Director of Marketing

About the role

A hotel belonging to the Accor network, which brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations, is looking for an accomplished and visionary Director of Marketing to lead its marketing strategy and drive business growth in Ras Al-Khaimah, United Arab Emirates. Reporting to senior leadership, the role develops and executes marketing initiatives that strengthen brand positioning, acquire customers and deliver measurable results.

Key responsibilities

• Develop and lead the marketing strategy aligned with business objectives and market opportunities in the UAE region
• Drive brand positioning, market presence and competitive differentiation across all customer touchpoints
• Design and run integrated marketing campaigns for diverse customer segments and markets
• Oversee digital marketing, performance marketing and customer acquisition programmes to maximise ROI
• Lead and mentor a marketing team, fostering innovation, collaboration and continuous improvement
• Partner with Sales, Revenue, Operations and Executive Leadership to align marketing with business goals
• Manage marketing budgets, analyse performance metrics and make data-driven decisions on spend
• Identify market trends, competitive opportunities and emerging technologies
• Develop annual marketing plans, campaigns and initiatives supporting revenue growth and customer loyalty
• Build strong customer relationships through targeted engagement and memorable brand experiences

Required profile

• Senior marketing leadership experience with a proven track record of delivering business results
• Ability to influence stakeholders and collaborate across business units
• Experience leading, developing and motivating marketing teams
• Financial acumen with experience managing P&L and marketing budgets
• Excellent written and verbal communication, able to present to senior leadership
• Content strategy and storytelling skills
• Preferred: hospitality, tourism, retail or consumer services background; Middle East market experience; knowledge of omnichannel marketing, market research and crisis communication

Required skills

• Digital marketing strategy, performance marketing and marketing analytics
• Strategic marketing, brand development and integrated campaign execution
• Marketing technology platforms, analytics tools and CRM systems