Director of Paid Marketing

About the role

Property Finder, the leading property portal in the MENA region, is hiring a Director of Paid Marketing in Dubai. Reporting to the CMO, you will own the paid and digital acquisition strategy across the Middle East and North Africa, covering search, paid social, display, video and emerging channels. You will build and lead a team of 5+ marketing professionals, own a significant paid media budget end-to-end and drive growth in leads, customers and revenue.

Key responsibilities

• Own the paid and digital marketing strategy and customer acquisition vision across all markets
• Build, lead and develop a team of 5+ paid and digital marketing professionals
• Set and own the paid marketing budget, allocate spend by channel and market, and forecast and report performance to the CMO and executive leadership
• Define KPIs such as CAC, LTV and ROAS, and build the reporting and measurement infrastructure
• Partner with Creative, Brand, Product and Analytics teams
• Run structured A/B and multivariate testing across audiences, creative, channels and landing pages
• Manage relationships with media, ad-tech and agency partners and negotiate terms
• Track industry trends, privacy and measurement shifts, and act as a member of the marketing leadership team

Required profile

• 10+ years in paid and digital marketing, including 3+ years leading and scaling a performance marketing function at senior level
• Bachelor's degree in Marketing, Business, Analytics or a related field; MBA or equivalent preferred
• Proven ability to manage multi-million-dollar paid media budgets and to improve CAC, ROAS and LTV at scale
• Experience running a test-and-learn function and partnering with a CMO on budget and board-level reporting
• Experience across paid search, paid social, programmatic/display, video and affiliate/partnerships, ideally in a consumer marketplace, e-commerce or subscription business
• MENA experience is a strong plus

Required skills

• Google Ads, Meta/Facebook Ads, LinkedIn Ads, programmatic/DSPs
• GA4, SEMrush, Looker/Tableau or equivalent
• AI-enabled creative or media automation tools
• Incrementality, attribution and privacy-led measurement