Director of Sales & Marketing - Hospitality

About the role

A hotel or resort is seeking an experienced, commercially driven Director of Sales & Marketing to lead its sales, marketing, events and revenue-generation strategy across rooms, restaurants, events, leisure and hospitality. The role reports to the CEO and leads the Head of Sales, Head of Marketing and the Events Team. It calls for a strategic leader with strong hospitality, F&B, events, corporate and leisure sales and destination marketing experience.

Key responsibilities

• Develop and execute the overall Sales & Marketing strategy, set annual commercial plans, budgets, forecasts and targets, and identify new markets, channels and revenue streams.
• Drive revenue growth across hospitality, F&B, events, memberships, leisure and corporate partnerships, and monitor competitors and customers.
• Lead the Head of Sales and build strategies for corporate, leisure, MICE, group bookings, memberships and events; negotiate contracts and partnerships with key clients, government and tourism partners.
• Lead and mentor the Head of Marketing, overseeing brand positioning, campaigns, PR, digital marketing, social media and content, and ensuring measurable ROI.
• Oversee events, conferences, weddings, corporate functions and private hospitality, working with Operations, Culinary and F&B teams on promotions, banquet, catering and outdoor event sales.
• Analyse revenue performance, develop pricing and promotion plans, monitor KPIs such as occupancy, conversion rates and booking pace, and prepare commercial reports for senior leadership.
• Coach and review the performance of Sales, Marketing and Events teams, and foster collaboration with operations.

Required profile

• Bachelor's degree in Business Administration, Marketing, Hospitality Management or a related field.
• Minimum 10-15 years of progressive Sales & Marketing leadership in hospitality.
• Proven experience leading both Sales and Marketing at a senior level, and managing large commercial teams.
• Demonstrated success in exceeding revenue targets.
• Preferred: luxury hospitality, golf resorts, leisure destinations or integrated venues; UAE or GCC experience; Master's or MBA.

Required skills

• Strong financial acumen, forecasting, budgeting and revenue management.
• Negotiation, presentation and stakeholder management.
• Knowledge of F&B operations, banqueting and event sales.