Events Manager Sales

About the role

Park Hyatt Dubai is looking for an Events Manager who leads event and group sales, drives revenue and profitability and manages confirmed business from planning through completion. The role combines commercial strategy, client relationship management, cross-departmental coordination and team leadership, delivering events that match the property's luxury positioning.

Key responsibilities

• Lead the Events Sales team in generating, converting and managing event and group business while hitting revenue and profitability targets.
• Develop strategies to increase banquet and catering revenue, average spend, function-space utilization and overall commercial contribution.
• Evaluate enquiries and event mix so that secured business fits commercial objectives, operational capacity and brand positioning.
• Monitor lead conversion, booking pace, production, pipeline and forecasts, and act on performance gaps.
• Oversee enquiries and ensure proposals, quotations, presentations, contracts and sales agreements are professionally prepared.
• Build relationships with corporate clients, event organizers, wedding planners, agencies and key accounts for repeat and referral business.
• Oversee events and group stays from confirmation through planning, execution, departure and post-event follow-up, with accurate handover to Groups Sales.
• Review banquet orders, group resumes, rooming lists, event checklists, VIP arrangements, permits and other documentation.
• Lead pre-convention and operational meetings and coordinate with all departments.
• Ensure contracts, deposits, credit arrangements, permits and documentation comply with company policy, commercial guidelines and local regulations.
• Coach and develop the Events Sales team, monitor performance and foster accountability and client service.

Required profile

• Bachelor's degree or diploma in Hospitality Management, Events Management, Sales, Business Administration or a related field.
• Minimum 4-5 years of experience in event sales, group management, catering sales or conference services, including in a luxury hospitality setting.
• Proven track record of meeting event revenue targets, improving lead conversion, maximizing space utilization and driving profitability.
• Strong leadership, coaching and performance-management skills.
• Excellent communication, negotiation, presentation and client relationship skills, with a clear understanding of luxury guest expectations.

Required skills

• Knowledge of event sales systems and hotel operations.
• Proficiency in Microsoft Office and CRM platforms, Opera, Envision or similar systems.