Field Marketing Manager - MEA

About the role

Qualys is looking for a Field Marketing Manager to join its fast-growing MEA Field Marketing Team in Dubai. The role plans and executes regional marketing activities that build pipeline and drive revenue, working closely with regional sales teams, product marketing and the campaigns team. It focuses on new business and expanding current accounts across the Middle East and Africa.

Key responsibilities

• Work with Regional Sales Leaders to develop marketing plans and campaigns tailored to each market and account
• Create and run targeted programs such as field thought leadership, executive programs, tradeshows, industry associations, roundtables, partner conferences and virtual events
• Drive Account-Based Marketing (ABM) initiatives, set ABM priorities for sales teams and manage campaign rollouts and insights
• Coordinate with sales teams, attend sales leadership meetings and help drive engagement
• Build program assets, landing pages, registration forms, target lists and event communications; ensure leads are tagged and followed up properly
• Keep campaigns and events listed in the external event calendar and update back-up docs, event descriptions, purchase orders and costs in Salesforce
• Work with legal and procurement on contracts and purchase orders for regional activities

Required profile

• Minimum 6-8 years of experience with a bachelor's degree in marketing or communications
• Experience in B2B software and cybersecurity marketing and with channel partners is highly preferred
• Experience in marketing reporting, dashboards and KPIs, and in presenting data and recommendations to stakeholders
• Experience attending sales calls and QBRs for the supported territories
• Ability to manage several campaigns at once, communicate with C-Level executives and practitioners, and travel
• Fluency in Arabic and English is a must; French is an added advantage

Required skills

• Good understanding of Microsoft Office, Salesforce, ABM and marketing automation tools
• Digital marketing experience is a plus