Freelance Paid Social Strategist – Meta & TikTok Campaigns

About the role

We are a social‑first marketing agency seeking a Freelance Paid Social Strategist to design and execute integrated campaigns on Meta and TikTok. You will work across a variety of client accounts, bridging paid and organic social to support brand storytelling and performance goals.

Key responsibilities

• Create paid social strategies for Meta and TikTok that align with organic social plans and creative direction.
• Support pitch development and deliver client presentations.
• Recommend audience targeting, budget allocation, and campaign structures.
• Help shape creative concepts and messaging for ads.
• Execute and manage campaigns when required, monitoring performance and identifying optimisation opportunities.
• Produce performance reports and suggest improvements.

Required profile

• Strong knowledge of Meta Ads Manager and TikTok Ads platforms.
• Experience collaborating with organic social and content teams.
• Confident presenting strategies in pitches or client meetings.
• Data‑driven mindset combined with strong creative instincts.
• Proven track record across awareness, engagement and conversion campaigns.
• Agency experience is preferred.

Required skills

• Meta Ads Manager
• TikTok Ads
• Facebook Ads Manager
• Instagram Ads
• Paid campaign management
• Paid campaign strategy