General Manager – MEA Region (FMCG)

About the role

We are seeking a dynamic General Manager to lead our high‑growth multi‑market region across the Middle East and Africa. You will own full P&L responsibility for a household‑favorite FMCG brand and drive market impact in a fast‑moving environment.

Key responsibilities

• Own total sales, revenue and profitability performance across the MEA region.
• Develop and execute the regional growth strategy.
• Manage and optimise distributor partnerships and route‑to‑market models.
• Lead channel strategy across modern trade, traditional trade, foodservice and e‑commerce.
• Drive product portfolio decisions, localisation initiatives and regulatory compliance.
• Partner with marketing teams and agencies to increase brand visibility and market penetration.
• Build, develop and lead a high‑performing regional team.
• Identify opportunities for innovation and sustainable commercial growth.

Required profile

• 10+ years of commercial leadership experience within FMCG markets across MEA.
• Strong P&L management and financial acumen.
• Proven success managing distributors across multiple international markets.
• Track record of driving growth and building brands in emerging markets.
• Experience developing and executing regional commercial strategies.
• Demonstrated ability to hire, develop and retain top talent.
• Strong analytical, communication and stakeholder management skills.
• Bachelor's degree in Business or related discipline; MBA preferred.

Required skills

What we offer

• Regional leadership role with significant commercial ownership.
• Opportunity to shape and grow a lean, high‑impact organisation.
• Exposure to multiple high‑growth international markets.
• Competitive package up to 55,000 AED plus benefits.
• International travel and broad stakeholder engagement.