General Manager, Middle East

About the role

Wati, an AI‑powered customer engagement platform, is looking for an entrepreneurial General Manager to lead its expansion across the Middle East. The role combines commercial leadership, market insight, partner ecosystem development and strong operational discipline to drive revenue growth and shape the regional go‑to‑market motion.

Key responsibilities

• Define and execute the Middle East growth strategy across target markets, verticals and customer segments.
• Identify ideal customer profiles, use cases and market entry opportunities.
• Build local traction through direct sales, partnerships and ecosystem development.
• Translate market feedback into clear GTM, product, partnership and customer‑success inputs.
• Own regional revenue outcomes, including new business, expansion and strategic accounts.
• Collaborate with AE, CSM and Partner Manager to drive pipeline, conversion, adoption and retention.
• Support high‑value customer conversations, demos, negotiations and executive engagements.
• Develop relationships with agencies, technology partners, WhatsApp/Meta ecosystem players and local business communities.
• Identify and enable partnership opportunities that generate higher‑value customer deals.

Required profile

• Entrepreneurial mindset with a proven track record in market‑building or regional leadership.
• Strong commercial acumen and ability to move between strategy and hands‑on execution.
• Comfort operating in ambiguity and delivering results in fast‑moving environments.
• Excellent stakeholder management and partnership development skills.
• Deep understanding of the Middle East business landscape, especially in conversational commerce and AI‑driven customer engagement.

Required skills