General Manager – UAE Launch (EV Ride-Hailing)

About the role

USGSM (Green SM), a Vingroup-backed EV mobility platform, is launching its first all-electric ride-hailing service in the UAE and is looking for a General Manager to own the launch and the running of the business. The role reports to the cluster lead and builds and leads the full country team across commercial, operations, partnerships, finance and HR. It is a hands-on builder role, mostly within the market, with periodic travel to HQ and regional gatherings.

Key responsibilities

• Drive the country launch end to end: timeline, milestones, vehicle readiness, depot and charging setup, driver onboarding, app and operations readiness, and steer the launch decisions and trade-offs
• Hire and lead the country team and set the culture, standards and operating rhythm from a standing start, building a bench for future regional expansion
• Run the day-to-day operation: marketplace dynamics, driver supply and earnings, customer experience, fleet and depot operations and charging infrastructure
• Own the country P&L: revenue, unit economics, cost base and capital efficiency, reporting performance and risks to senior leadership
• Build relationships with payment providers, charging and energy partners, insurance, fleet and service partners and key corporate customers, and represent the business with regulators and the public
• Keep HQ informed on what works and does not, and identify adjacent opportunities once the core business stabilises

Required profile

• Deep knowledge of the UAE market and an established local network
• Track record in a fast-paced, high-growth international company, ideally a technology, marketplace, ride-hailing, e-commerce or on-demand platform
• P&L ownership at some scale, accountable for revenue, cost and outcomes
• Cross-functional leadership: hiring and leading teams across commercial, operations and corporate functions
• Senior-level stakeholder management with regulators, government and large partners
• Resilience and comfort operating with incomplete information and many moving parts

What we offer

• The founding leadership of GSM in the UAE, with a global company behind it
• Launch of the country's first all-electric ride-hailing service
• Visibility to senior global leadership
• Competitive compensation with relocation and local allowance support