Head of Growth

About the role

Calo, a meal-plan app built with nutritional algorithms, launched in Bahrain in 2019 and now active in 7 countries, is looking for a commercially mature, systems-driven Head of Growth. The role architects and scales a unified Growth Operating System across all markets, moving the business from a media-buying-led organization to an incrementality-driven, contribution-margin-based growth engine. It reports to the Chief Demand Officer and is open globally, with at least 5 hours of overlap with KSA working hours; hybrid in Calo's office countries (KSA, UAE, Kuwait, Qatar, Bahrain, Oman) and fully remote elsewhere.

Key responsibilities

• Growth strategy and economics: standardize CAC, LTV, payback and contribution margin frameworks, shift reporting from CPA to contribution margin, and work with Finance on capital allocation and budget reallocation.
• Performance marketing: own central performance marketing resources, standardize paid media frameworks and testing, build performance-creative feedback loops, increase creative testing velocity with AI workflows, diversify channels and establish incrementality testing discipline.
• Lifecycle and revenue: evolve CRM into a full lifecycle engine, build retention and churn-reduction models, and expand revenue through segmentation and behavioral triggers aligned with subscription economics.
• CRO and experimentation: own landing page experimentation, set up A/B testing governance and improve CVR across markets.
• Growth analytics: hire and lead a new analytics team, build incrementality measurement frameworks, partner with data and product teams on attribution and funnel modeling, prepare mature markets for MMM readiness and replace vanity metrics with economic leading metrics.
• Matrix leadership: oversee performance marketing, lifecycle/CRM, SEO, CRO and the new analytics team, and collaborate with country demand leads, product growth squads, brand marketing, finance and data and engineering.

Required profile

• 8-12+ years in growth leadership roles.
• Direct subscription DTC experience (non-negotiable).
• Experience operating at $100M+ revenue scale and managing $10M+ annual marketing budgets.
• Multi-region centralized growth structure experience preferred.
• Proven experience implementing incrementality testing and building growth analytics capabilities.
• Preferred: experience preparing or implementing MMM in mature markets, and AI fluency in creative acceleration and experimentation tooling.