Head of International Marketing – 6‑Month Contract

About the role

The Head of International Marketing will lead MBC Shahid’s expansion across diaspora markets for a six‑month freelance engagement. Reporting to senior leadership, you will own the P&L, shape market strategy and ensure the brand’s consistent identity worldwide.

Key responsibilities

• Own the international expansion P&L, setting budget allocation and ROI targets for each market.
• Define and maintain a central go‑to‑market and brand playbook that local teams adapt.
• Translate the central strategy into city‑specific activation plans, both on‑ground and digital.
• Source, vet, contract and manage freelancers, agencies, vendors and production partners in each market.
• Set, track and optimise KPIs such as subscriber acquisition, engagement, cost‑per‑acquisition and activation ROI.
• Establish a monthly performance reporting cadence, share learnings and scale successful models across markets.

Required profile

• 12–18+ years of marketing experience with senior leadership in OTT/streaming, media or large consumer brands.
• Proven track record of multi‑market or international expansion and P&L ownership.
• Fluency in Arabic and English (spoken and written) with deep understanding of MENA content and Arab diaspora culture.
• Bachelor’s degree in Marketing, Business, Communications or related field; MBA or equivalent experience a plus.