Head of Marketing (Exhibitions and Conferences)

About the role

dmg Energy is looking for a Head of Marketing to oversee full-scale marketing promotions across a series of mixed-size exhibition and conference events. The role works with dedicated event teams to define brand strategies, marketing plans, team responsibilities and budgets, and covers agency management for social media, digital marketing and PR. A strong copywriter is preferred.

Key responsibilities

• Develop and run marketing plans for three events at a time, and manage team responsibilities and delivery timelines per event
• Oversee weekly marketing campaigns aimed at sponsors, exhibitors, speakers, delegates and visitors, working with the Vice President/Event Director
• Manage monthly social media calendars, full-scale digital advertising with quality reporting, and PR including press releases, regional and international coverage and industry influencers
• Support marketing leads flowing to sales teams, enhance event websites and write compelling copy across all channels
• Identify and onboard trade associations, publications and media partners; manage databases, research audiences and grow conversion pipelines
• Work with Operations on outdoor advertising and event signage, and with the Event Management team on product, sponsorship and branding opportunities
• Direct videography and photography teams, attend partner meetings, monitor competitors and commission market research
• Manage the marketing team, set growth KPIs and performance plans, and report show performance to executive management

Required profile

• Minimum 5 years in the B2B events industry, covering mixed exhibition and conference shows, preferably in energy and/or a mix of industries such as healthcare, construction and transport
• Degree-educated
• Experience launching events and growing existing ones is preferred
• Ability to network with senior stakeholders, trade bodies and associations, and to work under pressure and meet deadlines

Required skills

• B2B event marketing best practice and familiarity with event marketing technologies (Salesforce, Eloqua, Adestra, Emarsys)
• Managing digital marketing campaigns and data protection protocols
• Strong copywriting and creative thinking