Influencer Manager, MENA - UAE

About the role

WPP Media, WPP's AI-driven media operating unit, is looking for an Influencer Manager in Dubai. The manager owns the day-to-day planning and delivery of influencer campaigns across client accounts, acting as the key operational lead and guiding Executives while building creator relationships.

Key responsibilities

• Translate client briefs into campaign approaches, creator territories, content formats, channel recommendations and execution plans
• Build influencer strategies balancing brand objectives, audience relevance, creator authenticity and measurable KPIs
• Develop creator shortlists across nano, micro, macro, celebrity, expert, community and niche talent
• Lead the full campaign workflow: selection, negotiation, briefing, contracting support, content review, approvals, publishing and reporting
• Manage campaign budgets, negotiate fees with creators and agents, track committed spend and support finance reconciliation
• Advise on creator usage, whitelisting, partnership ads, content rights and paid amplification
• Analyse performance data, extract insights and recommend optimisations
• Own client communication, including status updates, recommendations, issue management and performance readouts
• Mentor and manage Executives, and build strong creator, agent and partner relationships
• Improve processes, templates, reporting standards and rosters, and collaborate with media, strategy, creative, social, commerce and client service teams

Required profile

• Bachelor's degree in marketing, communications, public relations or a related field is preferred
• 4-6 years of experience in influencer marketing, creator partnerships, social media, PR, talent management or integrated communications
• Proven track record managing multi-creator campaigns across platforms and markets
• Experience managing budgets, negotiations, client communication and junior team members

What we offer

• Hybrid work, with teams in the office around four days a week
• Medical, group retirement, vision and dental insurance, and significant paid time off
• Preferential partner discounts and employee mental health awareness days