International Marketing Director

About the role

This exciting new role will develop and execute global campaign strategies for Sony Music Middle East. You will lead innovation, architecting the international frontline and catalogue strategy across a diverse roster of artists.

Key responsibilities

• Drive revenue and optimise marketing spend while increasing the region’s market share in global consumption of international repertoire.
• Manage audience and consumption goals for international artists and songs, making strategic spend decisions based on data insights.
• Identify strategic opportunities for catalogue and frontline activations in digital spaces, including content marketing, anniversary campaigns, re‑heat campaigns and remixes.
• Develop and implement fan‑engagement strategies, plan fan‑centric events and build collaborative partnerships with internal and external stakeholders.

Required profile

• Proven experience leading multicultural marketing campaigns at a regional scale in a creative industry.
• Passion for music with strong understanding of various genres and cultures.
• Ability to analyse market data and translate insights into actionable strategies.
• Strong relationship‑building skills with artists, partners and internal teams.

Required skills

• AI‑driven marketing tools
• Digital asset management

What we offer

• Modern office environment with professional growth and development opportunities.
• Comprehensive benefits including private medical cover, pension scheme, life assurance, income protection and music industry perks.
• Annual leave, medical leave, home‑leave tickets for employee and spouse, and winter break time off.