Lead Copywriter – Content Marketing & Storytelling

About the role

Brandstory Dubai is looking for an experienced Lead Copywriter to craft compelling narratives across all marketing and advertising channels. The role requires a passion for storytelling, creative flair, and the ability to produce engaging content that resonates with target audiences.

Key responsibilities

• Develop comprehensive content marketing plans, including story arcs, original content, and promotional material.
• Write copy for blogs, articles, press releases, websites, brand stories, and other marketing assets.
• Collaborate with creative teams to develop and implement creative concepts.
• Research, analyze, and evaluate market trends and consumer insights.
• Ensure consistency of style and tone across all communications.
• Edit and proofread content for accuracy, clarity, and brand compliance.
• Maintain a content library and monitor performance metrics.

Required profile

• Bachelor’s degree in English, Journalism, Communications, or a related field.
• 5+ years of copywriting experience.
• Strong knowledge of current trends and technologies in digital marketing.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects with tight deadlines.

Required skills

• SEO principles and best practices.
• Digital marketing expertise.