Manager, Media, MENA
WPP Media · Doubaï
وصف الوظيفة
About the role
WPP Media is looking for a Media Manager to lead the strategic development and execution of media campaigns across digital and traditional platforms, driving brand growth, audience engagement and revenue. The role oversees large-scale media budgets, manages the media team and works with cross-functional departments so that media strategies align with overall marketing goals.
Key responsibilities
- Identify target audiences and define the best media mix (digital, print, TV, OOH, radio, social).
- Develop media strategies with senior leadership, aligned to product launches, brand campaigns and promotional events.
- Oversee campaign execution from planning to delivery across all channels.
- Manage in-house media buying and coordinate with external agencies.
- Monitor media plans against real-time performance data and adjust strategies to optimise effectiveness and budget use.
- Present campaign results and strategic recommendations to clients.
- Provide strategic guidance to the media team and coach junior members in planning and reporting.
- Refine ongoing reporting procedures and identify new opportunities for clients.
Required profile
- At least 4 years of experience in a client-facing role and campaign management.
- Experience creating cross-media plans that meet client goals, with a solid understanding of how paid media channels (including performance-based) work together.
- Strong track record in campaign performance management, using analytics and optimisation to improve KPIs.
- Independent, able to coach juniors and report independently.
Required skills
- Strategic planning and client-facing presentations, including PowerPoint decks.
- Understanding of media performance and digital campaign set-ups.
- Alignment with trading, social, web analytics, paid search and SEO.
What we offer
- Hybrid work, with teams in the office around four days a week.
- Medical, group retirement, vision and dental insurance, and significant paid time off.
- Preferential partner discounts and employee mental health awareness days.
- Access to global WPP Media and WPP networks, employee resource groups and in-office events.
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WPP Media
Doubaï