Strategy Director, MEA

About the role

Monks is looking for a Strategy Director to shape and lead the strategic thinking behind its most ambitious client relationships across the Middle East and Africa (MEA) region. The role bridges always-on, culturally fluent social media strategy with deep digital brand transformation, acts as the strategic backbone across cross-functional teams and serves as a trusted advisor to senior executive clients.

Key responsibilities

• Develop end-to-end social media strategies, channel-specific frameworks, content pillars and influencer partnerships tailored to MEA platform landscapes.
• Lead brand positioning, architecture and digital transformation engagements that help clients move from legacy models to digital-first market leaders.
• Translate audience research, social listening data and market diagnostics into actionable strategic frameworks and white-space opportunities.
• Define social KPIs, paid strategy alignments and measurement frameworks, turning performance insights into creative recommendations.
• Partner with creative, media, data, UX and technology leads to embed strategic narratives into campaigns and digital products.
• Facilitate strategic workshops and presentations with senior C-suite client stakeholders on transformation roadmaps and go-to-market strategies.
• Collaborate with new business teams on pitch narratives and mentor regional strategists.

Required profile

• 10+ years in brand or communications strategy, including 5+ years in a senior strategic leadership role at an agency, consultancy or in-house function.
• Dual track record leading social-first campaign strategy and large-scale brand transformation or repositioning projects.
• Strong regional expertise across MEA markets, with cultural fluency in local nuances and platform algorithms (Meta, TikTok, X, Snapchat, YouTube).
• Exceptional presentation and storytelling skills, able to defend strategy to senior leadership, CMOs and boards.
• Professional fluency in English and Arabic.

Required skills

• Social listening and analytics tools such as Sprinklr, Brandwatch and Talkwalker.
• Plus: e-commerce, CRM or digital product lifecycle integration; AI-driven social listening tools; change management during brand transformations.

Candidates should apply through the company's official careers page; applications are made online and the company does not ask for payment or bank details.