Marketing and Communications Manager

About the role

Park Hyatt Dubai is looking for a Marketing and Communications Manager to maximise the hotel's revenue potential through strategic marketing initiatives that drive occupancy, enhance brand awareness and promote the use of hotel facilities and services. The role also ensures marketing and communications activities are managed efficiently in line with Hyatt's corporate strategy, brand standards and business objectives.

Key responsibilities

• Develop and run integrated marketing communication strategies covering advertising, PR, promotions, branding, digital marketing and collateral.
• Monitor, analyse and evaluate campaign performance using ROI, media tracking and KPIs, and improve results accordingly.
• Build relationships with local and international media, journalists, influencers, tourism bodies and industry partners.
• Lead public relations initiatives and monitor media coverage and public perception locally and internationally.
• Assess advertising opportunities, coordinate media campaigns and develop partnerships with banks, airlines, credit card companies, luxury retailers and others.
• Carry out market research and competitor analysis, and oversee Food & Beverage marketing and promotions.
• Maintain marketing resources such as press kits, media databases, photographic libraries, communication manuals and multilingual materials.
• Manage marketing budgets and expenditure records, and represent the hotel at industry and community events.

Required profile

• Bachelor's degree in Marketing, Communications, Hospitality Management, Business Administration or a related field.
• 3-5 years of experience in a marketing and communications role, preferably in a luxury hotel or with an international hospitality brand.
• Proven track record of integrated marketing, PR and promotional campaigns that drive brand awareness, guest acquisition and revenue.

Required skills

• Strong understanding of luxury brand positioning, guest engagement, reputation management and media relations.
• Excellent communication, networking and stakeholder management skills.
• Commercial acumen and analytical skills, including campaign analysis, budget management, market intelligence and competitor benchmarking.