Marketing Director

About the role

We are seeking an experienced Marketing Director to lead the marketing function for a well‑established FMCG business in the UAE. The role involves shaping brand strategy, driving consumer engagement and overseeing integrated campaigns across multiple channels.

Key responsibilities

• Lead and execute the overall marketing strategy across the business.
• Drive brand strategy, positioning and consumer engagement.
• Oversee integrated campaigns across digital, traditional, trade and retail.
• Lead consumer insights, market analysis and competitor intelligence.
• Manage and develop the marketing team and collaborate with Sales, Commercial and Trade Marketing teams.
• Manage agency relationships, budgets and campaign performance.

Required profile

• 10+ years of marketing experience with significant FMCG exposure.
• Strong brand and consumer marketing background.
• Proven experience leading teams and managing sizeable marketing budgets.
• Deep understanding of the UAE/GCC consumer market.
• Commercially minded with a track record of delivering growth.
• Must be based in the UAE.

Required skills

• Market analysis
• Competitor intelligence
• Brand strategy
• Consumer engagement
• Consumer insights
• Integrated campaigns