Marketing Executive - Real Estate

About the role

ASICO Real Estate is looking for a creative, organised and results-focused Marketing Executive to support property marketing, strengthen its digital presence and generate qualified enquiries. You will plan and run campaigns for off-plan properties, ready properties and rentals, working closely with the sales team and creative partners to turn property information into compelling content.

Key responsibilities

• Run marketing campaigns across social media, email, property portals and digital advertising
• Manage the content calendar and coordinate posts, property features, community highlights and campaign launches
• Write captions, listing descriptions, email copy and promotional materials
• Coordinate property photography, video shoots, reels and walkthroughs with agents and creative teams
• Keep website and property portal listings accurate and consistent with approved property details
• Support Google and Meta advertising campaigns, including creative coordination, lead tracking and performance reporting
• Work with the sales team to promote priority listings, support viewings and open houses, and gather feedback on lead quality
• Maintain consistent branding across digital content, brochures and presentations
• Research Dubai communities, audience interests, competitor activity and market developments
• Track campaign spend, website traffic, engagement, enquiries and cost per qualified lead
• Coordinate suppliers and marketing activities to meet agreed timelines and budgets, and check property claims, prices, availability and promotions before publication

Required profile

• 2-4 years of experience in marketing, digital marketing or a similar role
• Degree in Marketing, Communications, Business or a related field, or equivalent practical experience
• Nice to have: experience in UAE real estate marketing, familiarity with Dubai property advertising requirements and approval processes, Arabic language skills

Required skills

• Strong English copywriting and communication skills
• Experience managing social media channels and content calendars
• Familiarity with Meta Ads Manager, Google Ads and marketing analytics
• Working knowledge of Canva or Adobe Creative Suite
• Ability to coordinate photo and video production and give clear creative briefs
• Nice to have: Property Finder, Bayut and CRM platforms; basic video editing and short-form content creation; SEO, website content management and email marketing tools

What we offer

• Monthly compensation
• Health coverage and work permit
• Professional development opportunities and resources
• A dynamic, collaborative work environment with growth potential