Marketing & Growth Manager

About the role

Rite, a fast‑growing wellness brand in the Middle East, is seeking a Marketing & Growth Manager to lead its marketing strategy across the UAE and Saudi Arabia. You will shape the brand’s positioning, drive performance‑marketing initiatives and coordinate creative, social and community efforts to fuel profitable growth.

Key responsibilities

• Define and own brand positioning and creative direction across paid, owned and earned channels.
• Lead performance‑marketing activities, working with media buyers, UGC agencies and creative strategists to optimise campaigns.
• Manage the content calendar, social strategy, video production and UGC planning for product launches and campaigns.
• Coordinate with internal teams and external partners to ensure consistent brand experience on Meta, TikTok, Snapchat, CRM and the website.
• Analyse weekly performance data, identify winning creative angles for UAE and KSA markets and adjust testing priorities.

Required profile

• Minimum 3 years of experience in performance marketing, brand management or related fields.
• Proven ability to lead cross‑functional teams and external agencies.
• Strong analytical mindset with experience reviewing campaign performance and translating insights into action.

Required skills