Marketing Manager - B2B Demand Generation (7-Month Contract)

About the role

Adecco Middle East is hiring an experienced Marketing Manager on a 7-month contract to accelerate B2B demand generation across the UAE and wider GCC. This is a hands-on commercial marketing role focused on turning marketing investment into qualified opportunities and pipeline while strengthening the Adecco brand. You will own the marketing funnel from audience creation and engagement through MQL generation, nurture and sales conversion, working closely with Sales, Recruitment and Consulting teams.

Key responsibilities

• Build a predictable B2B demand-generation engine across LinkedIn, Google and other relevant channels, and launch account-based marketing campaigns for priority sectors and strategic accounts.
• Manage the full conversion journey: targeting, creative, landing pages, lead capture, nurturing and sales handover, with continuous A/B testing of audiences, messaging, creative and offers.
• Manage paid media budgets against cost per lead, cost per opportunity and pipeline contribution.
• Create lead-generating content such as salary guides, market insights, webinars, reports, events and thought leadership, aligned with global brand standards.
• Maintain tracking and attribution across GA4, CRM and marketing automation platforms, set MQL and SQL definitions with Sales, and build dashboards on acquisition, conversion, pipeline and ROI.
• Partner with Sales, Business Development and Recruitment leaders, brief and manage agencies and freelancers, and coordinate with regional and global marketing teams.

Required profile

• 8-10+ years of marketing experience, including at least 5 years in growth, performance or demand-generation marketing.
• Strong UAE or wider GCC marketing experience and demonstrable B2B lead-generation experience, ideally with complex, multi-stakeholder sales cycles.
• Experience partnering closely with B2B sales teams and managing agencies or external suppliers.
• Bachelor's degree in marketing, business or a related discipline; excellent written and spoken English.
• Preferred: recruitment, staffing, HR services, outsourcing or professional-services experience, account-based marketing experience, and experience marketing to senior HR, procurement and business decision-makers.

Required skills

• Hands-on experience managing LinkedIn Ads and Google Ads against measurable commercial targets and significant budgets.
• CRM and marketing automation platforms such as Salesforce, HubSpot or Marketo.
• GA4, campaign tracking, attribution and marketing analytics.

The role is advertised by Adecco Middle East, which serves clients across the GCC through temporary staffing, permanent placement, executive search, assessments, outsourcing and visa, payroll and PRO solutions.