Marketing Manager – Digital & Performance

About the role

Positive Zero is seeking an experienced Marketing Manager to lead digital and performance marketing across the GCC. The role is digital‑first, focusing on brand awareness, qualified demand generation, and measurable ROI while supporting PR, thought leadership and events.

Key responsibilities

• Plan, execute and optimise paid media campaigns on Google Ads, LinkedIn, Meta and other B2B channels.
• Own the full marketing funnel – from awareness to lead generation, conversion, nurture and pipeline contribution.
• Manage budgets and track KPIs such as CPL, CPA, ROAS, conversion rates and pipeline impact.
• Lead SEO, SEM, website optimisation, landing‑page design and CRO initiatives.
• Oversee analytics, attribution and performance reporting using GA4 and Google Tag Manager.
• Run CRM and marketing automation (segmentation, lead scoring, nurture) on HubSpot or Salesforce.
• Develop organic social strategy and digital content across relevant platforms.
• Produce presentations, pitch decks and sales‑enablement materials.
• Coordinate external agencies, vendors and budgets.
• Leverage AI‑powered tools to improve marketing processes.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or related field.
• 8–10 years of hands‑on digital and performance marketing experience.
• Strong analytical, communication, project‑management and budget‑management skills.
• Professional certification in Digital Marketing, Performance Marketing or AI in Marketing is a plus.

Required skills

• Google Ads, LinkedIn Campaign Manager, Meta advertising platforms.
• SEO, SEM, email marketing and content marketing.
• Google Analytics 4 (GA4) and Google Tag Manager.
• HubSpot or Salesforce marketing automation.

What we offer

• Purpose‑driven work at the forefront of the region’s energy transition.
• Opportunity to shape and grow a high‑impact regional brand.
• Collaborative, fast‑growing environment with exposure to GCC projects.
• Learning and development opportunities.
• Competitive compensation and benefits.