Marketing Manager – Direct Campaigns

About the role

The Marketing Manager will lead the strategic development and execution of direct marketing campaigns that support the client’s international growth. This full‑time role in Dubai focuses on commercial outreach, audience engagement and delivering measurable ROI.

Key responsibilities

• Monitor campaign performance and revenue against targets, implementing corrective marketing actions to maximise ROI.
• Provide regional leaders and project heads with timely analysis and insights for business planning and customer understanding.
• Design and execute an overarching marketing strategy to acquire new leads, improve conversion rates and nurture relationships.
• Collaborate across departments to create and distribute content that drives brand awareness, lead nurturing and outreach.

Required profile

• Minimum 5 years of experience in a similar marketing role.
• Relevant university degree or professional qualification from the Chartered Institute of Marketing, Institute of Direct Marketing or equivalent.
• Proven experience in integrated direct marketing campaigns for both B2C and B2B.
• Strong focus on delivery, outcomes and results.

Required skills

• Database and email marketing, including segmentation, targeting and journey planning.
• Basic proficiency with design software such as Photoshop and InDesign.
• Social media content creation and engagement.