Marketing Manager

About the role

Bartawi Group, an Emirati family-owned organisation founded in 1958 and active in construction, industrial real estate, property management, environmental services and waste management, is looking for a Marketing Manager. The role leads marketing, branding and business development support across the Civil, MEP, Real Estate and Waste Management divisions, building the company's brand in the UAE construction market, generating leads for tenders and strengthening relationships with clients, consultants and developers.

Key responsibilities

• Develop and execute the annual marketing strategy and budget, identify target sectors and clients, and carry out market research and competitor analysis.
• Protect the brand identity, prepare company profiles, project portfolios, brochures and presentations, write and approve corporate content in Arabic and English, and coordinate photography, videography and case studies.
• Support the tendering team with pre-qualification documents and company profiles, register the company on vendor lists, track leads and report on the pipeline.
• Manage the website, LinkedIn and social media, plan digital campaigns, SEO and online advertising, and report on performance.
• Plan participation in exhibitions and events such as The Big 5 and Cityscape, and organise client events, site visits, project launches and sponsorships.
• Run marketing campaigns for real estate projects and coordinate with brokers, agencies and media partners.
• Manage marketing staff, designers and external agencies, negotiate with vendors, control the marketing budget and measure ROI.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field; MBA or CIM certification is an advantage.
• Minimum 7-10 years of marketing experience, including at least 3 years in a managerial role.
• Mandatory marketing experience in the construction or contracting industry in the UAE or GCC.
• Proven experience preparing company profiles, pre-qualification documents and tender support material; real estate marketing experience is an advantage.
• Native Arabic speaker with excellent written and spoken Arabic and English.
• Valid UAE driving licence preferred.

Required skills

• Copywriting and presentation in Arabic and English.
• Digital marketing, social media and website management.
• Proficiency in MS Office; working knowledge of Adobe InDesign, Photoshop or Canva is an advantage.
• Strong networking, negotiation and relationship-building skills.