Marketing Manager (Real Estate experience mandatory)

About the role

The Marketing Manager will oversee the day‑to‑day execution of Harbor Real Estate's marketing function, ensuring that campaigns, project marketing plans, creative outputs, digital assets, and lead generation activities are aligned with business priorities.

Key responsibilities

• Develop and implement project‑specific marketing plans, roadmaps and proposals for new and existing developments while managing budgets and maximizing ROI.
• Oversee lead generation performance across digital campaigns, landing pages and real‑estate portals, and ensure accurate lead routing and tagging within the CRM.
• Pre‑approve all creative assets (brochures, signage, social media, listings) to maintain brand standards and coordinate portal visibility with media teams.
• Manage website updates, landing page creation, tracking setups and bug fixes in collaboration with web developers to improve user experience.
• Lead the internal marketing team and act as the central coordinator between management, sales, leasing, CRM and external partners, preparing regular KPI and budget reports.

Required skills

• Lead Generation
• CRM Optimization
• Web Optimization