Marketing Manager – Restaurant Brand

About the role

The Marketing Manager will lead the overall marketing agenda for a recognised international restaurant brand operating in the UAE. This role is responsible for shaping brand perception, driving customer engagement and delivering sustainable revenue growth across both online and offline channels.

Key responsibilities

• Own and execute the annual marketing roadmap aligned with revenue, customer growth and digital development targets.
• Design and implement full‑funnel marketing strategies covering awareness, acquisition, conversion, retention and loyalty.
• Maintain and strengthen brand positioning across restaurants, digital channels, social platforms and delivery partners.
• Lead digital performance and paid‑social campaigns, optimise spend and maximise ROI.
• Manage CRM and customer‑engagement programmes, including acquisition journeys, retention and re‑activation initiatives.
• Oversee product launches, seasonal promotions and integrated campaigns in partnership with operations and commercial teams.
• Optimise the customer experience on dine‑in, mobile app and aggregator platforms, ensuring pricing and promotional tactics support commercial goals.
• Lead, mentor and develop the internal marketing team while managing external agencies and suppliers.
• Own marketing budgets, forecasting, resource allocation and performance reporting for senior leadership.
• Collaborate closely with operations, finance, supply chain and digital teams to ensure alignment across business priorities.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 5–8+ years of marketing experience within hospitality, restaurant, retail or consumer‑focused brands in the GCC.
• Proven ability to manage budgets and deliver measurable commercial outcomes.
• Strong commercial acumen with a balance of long‑term brand building and short‑term performance objectives.
• Excellent stakeholder management, communication and project‑management skills.

Required skills

• Brand management and digital performance marketing.
• CRM systems and customer‑lifecycle marketing.
• Paid social advertising platforms and campaign optimisation.