Marketing Manager – Shukran Loyalty (GCC)

About the role

We are seeking an experienced Marketing Manager to lead the marketing strategy for Shukran, our loyalty programme, across the GCC region. You will be responsible for driving brand awareness, customer engagement and measurable business impact while working within Landmark Group’s CSi unit.

Key responsibilities

• Develop and execute integrated ATL and BTL campaigns that elevate the Shukran brand.
• Manage social media, CRM, digital and partnership‑led initiatives to boost customer interaction.
• Collaborate with data, analytics and product teams to align marketing actions with customer intelligence insights.
• Monitor performance metrics, optimise spend and report on ROI.
• Ensure consistent brand positioning across all retail, hospitality and leisure touchpoints.

Required profile

• 8+ years of marketing experience, preferably in retail, loyalty, consumer or agency environments.
• Deep understanding of GCC market dynamics and customer behaviour.
• Strategic thinker with a proven ability to execute campaigns end‑to‑end.
• Strong leadership and cross‑functional collaboration skills.

Required skills

• Strategic planning and brand management.
• ATL and BTL campaign execution.
• Social media, CRM and digital marketing.
• Partnership development and management.