Marketing Manager – Social & Digital

About the role

The Marketing Manager – Social & Digital will lead the company’s social and digital presence across five distinct social accounts and the group’s web properties. You will shape strategy, oversee agency partnerships and ensure consistent brand voice across the portfolio.

Key responsibilities

• Develop and maintain a social strategy for each account, defining audience, tone, content pillars and platform priority.
• Recommend annual social plans, channel mix and content volume for approval.
• Set creative direction and platform‑native standards for agency and in‑house teams.
• Act as quality gate for all output, ensuring compliance with brief, brand and platform standards.
• Lead day‑to‑day management of the appointed agency, holding them to scope, quality and service levels.
• Keep strategy current with platform changes and introduce new formats ahead of market trends.

Required profile

• Bachelor’s degree in Marketing, Digital Media, Communications or related field.
• 7–10 years of social and digital marketing experience, including at least 2 years managing a team and an external agency.
• Proven track record of growing reach and engagement through short‑form video, especially TikTok.
• Hands‑on accountability for paid media budgets across multiple channels.
• Experience in GCC markets and bilingual audiences is strongly preferred.

Required skills

• Certification in Meta Blueprint, Google Ads, Google Analytics or TikTok Marketing Science (preferred).
• Paid media planning and optimisation.
• Short‑form video production and performance analysis.