Marketing Specialist - Hospitality

About the role

Black Pearl Consult is looking for a creative and results-driven Marketing Specialist to support brand growth within the hospitality industry. The role focuses on increasing brand awareness, attracting customers and driving business growth through digital marketing, social media and promotional campaigns.

Key responsibilities

• Develop and implement marketing strategies for hotel services, restaurants, events and hospitality offerings.
• Plan and run digital marketing campaigns across social media, email, websites and online advertising platforms.
• Manage social media accounts, create engaging content and keep a consistent brand image.
• Coordinate promotions, seasonal offers, events and special packages.
• Work with sales, operations and guest relations teams to support business goals.
• Monitor market trends, competitors and customer preferences to find new opportunities.
• Manage online listings and brand visibility, and analyse campaign performance, traffic, engagement and conversions.
• Coordinate with designers, photographers and agencies, prepare marketing reports and support customer retention.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• Previous marketing experience, preferably in hospitality, hotels, restaurants or tourism.
• Strong written and verbal English; creative, organised and able to handle several projects and meet deadlines.

Required skills

• Digital marketing, social media, content creation and online advertising.
• Marketing analytics tools and campaign reporting.
• Advantage: graphic design tools, SEO, email marketing and paid advertising.