Marketing Specialist - Middle East (Arabic Content)

About the role

CM.com is looking for a Marketing Specialist to plan, run and optimise its marketing activities across the Middle East. The role works closely with the regional sales team and the central marketing department in Breda, the Netherlands, to build brand awareness, generate qualified leads and support business growth. It requires strong digital marketing, content localization and Arabic language skills.

Key responsibilities

• Digital marketing and campaigns: plan and run Google Ads, LinkedIn, display, remarketing and email campaigns; manage PPC performance on CM.com's websites and brand platforms; run social media ads to generate leads
• Arabic content: create and localize marketing content in Arabic and English, write articles, case studies, website copy and campaign materials, and lead the localization of the regional website
• SEO and content optimization: optimize landing pages and keywords for Arabic and English searches to grow organic traffic and conversions
• Events: plan and take part in regional events, trade shows and conferences, coordinate related campaigns and represent the brand
• Sales collaboration: work with the regional sales team to generate leads, support account-based marketing and track lead quality and campaign ROI
• Strategy: act as the regional point of contact for the global marketing team, adapt global initiatives to local markets and monitor competitors and trends

Required profile

• Proven experience in digital marketing, demand generation and campaign management, preferably in B2B technology, SaaS, telecoms or enterprise solutions
• Essential Arabic proficiency with excellent written Arabic for content creation and localization
• Excellent written and spoken English
• Experience organizing B2B events, trade shows and conferences is an advantage; familiarity with the GCC market is highly desirable
• Only candidates holding a UAE work and residence permit will be considered

Required skills

• Google Ads, LinkedIn Campaign Manager, PPC, SEO, SEM and email marketing
• Website optimization, content marketing, lead generation and marketing analytics
• Project management and stakeholder collaboration

What we offer

• 3-day global onboarding programme at the Breda headquarters
• Sales incentive plan with bonuses
• 25 vacation days
• Employee Share Purchase Program
• Development programmes such as CM Academy, Udemy courses, the Young Professional Program and CM Business Adventure
• Vitality programme supporting health and wellbeing