Marketing Specialist (Social Media & Communications Officer)

About the role

TU Holdings Group is hiring a Marketing Specialist (Social Media & Communications Officer) in Abu Dhabi. The role covers planning, executing and monitoring marketing campaigns that raise brand awareness, engage customers and increase sales of food and beverage products, while coordinating digital and traditional marketing activities.

Key responsibilities

• Develop and run marketing campaigns for food and beverage products, outlets and promotions, and help create the annual marketing plan
• Maintain brand identity across materials and channels, monitor competitors and market trends
• Manage social media, schedule content, run digital ads (Google Ads, Meta Ads, TikTok) and support SEO
• Plan in-store campaigns, product tastings, corporate events and sponsorships, working with suppliers, influencers and media partners
• Carry out market research, analyse sales data and recommend product positioning and promotions
• Support sales teams, retail outlets and distributors with promotional materials and pricing promotions
• Help manage the marketing budget, track spend and prepare monthly reports on ROI, engagement and sales impact

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field
• 2-5 years of marketing experience, preferably in food and beverage, hospitality or retail
• Experience managing digital campaigns and social media
• Knowledge of marketing analytics and reporting tools

Required skills

• Proficiency in Microsoft Office (Excel, Word, PowerPoint)
• Social media management tools and digital advertising platforms
• Basic graphic design software (Adobe Creative Suite or Canva) is an advantage
• Data analysis, project management and ability to work under pressure