Paid Media Manager

About the role

The Paid Media Manager will design and execute paid media strategies that drive customer acquisition, engagement, and revenue growth for a mobile telecommunications brand. You will work closely with internal teams and external agencies to ensure campaigns are aligned with business objectives and brand messaging.

Key responsibilities

• Develop and implement paid media plans across Google Ads, Facebook, Instagram, LinkedIn, programmatic networks and affiliate channels.
• Manage relationships with third‑party digital agencies, providing direction, feedback and performance reviews.
• Oversee campaign setup, budgeting, targeting, creative development and A/B testing to maximise ROI.
• Analyse performance data, generate insights and produce regular reports for senior management.
• Control the paid media budget, track spend and adjust allocations based on market conditions.
• Collaborate with cross‑functional teams to optimise landing pages and ad creative.

Required profile

• Minimum 4 years of experience managing paid media campaigns, preferably in the telecom sector.
• Proven ability to work with external agencies and drive results through data‑driven optimisation.
• Strong analytical mindset with excellent reporting and presentation skills.

Required skills

• Google Ads
• Facebook Ads Manager
• Google Data Studio
• Programmatic buying tools
• Google Analytics