Performance Marketing Executive (Paid Media)

About the role

GMG Home is hiring a Performance Marketing Executive to build and run paid digital acquisition for its Suncoast, Modora and EBN brands across Meta, Google Ads and Amazon Ads. Paid media is being brought in-house, and the ad accounts, business portfolios and tracking are newly established, so the first phase is to turn them into a working, measurable operation. The role covers retail, e-commerce, B2B and education audiences and holds administrative custody of the division's advertising accounts.

Key responsibilities

• Deliver agreed blended ROAS, CPA and cost-per-lead targets by brand and platform, baselined at 90 days once tracking reconciles to actual sales.
• Deploy the digital media budget efficiently, with pacing and reallocation across platforms and brands.
• Maintain integrity of tracking and measurement across all paid channels, and safeguard access to every account, pixel, catalogue and data source.
• Produce timely, insight-led weekly and monthly reports, reconciled to sales data.
• Run a continuous testing program to improve creative, audience and bidding performance.
• First 90 days: set up campaign and account structures, implement Meta Pixel, Conversions API, GA4, Google Tag Manager and a UTM convention, consolidate assets into business portfolios, build and validate the product feed, and agree baseline targets and reporting with the Marketing Manager.
• Ongoing: plan full-funnel campaigns across Meta, Google Ads (Search, Shopping, Performance Max, Display, YouTube) and Amazon Ads, write ad copy and briefs for static, carousel and video formats, define prospecting, retargeting, lookalike and first-party audiences, monitor daily KPIs and take corrective action.
• Manage budget pacing and reallocation within an agreed limit, approve by the Marketing Manager beyond it, and work with content, design, e-commerce, B2B and retail teams on creative, landing pages and campaign alignment.

Required profile

• Bachelor's degree in Marketing, Business, Communications, Digital Media, Economics or a related field (required).
• Postgraduate qualification or diploma in Digital Marketing or Data Analytics (preferred).
• 4 to 6 years of hands-on experience managing paid digital campaigns with direct ownership of the media budget.
• Demonstrated experience building or restructuring ad accounts, tracking and feeds from a low base.
• UAE or GCC market experience is required; understanding of the local retail calendar and audience behavior is essential.
• Candidates present one worked example at interview, from a defined starting point to a measured result with the numbers.

Required skills

• Meta Ads and Google Ads (proven); Amazon Ads experience strongly preferred.
• Meta Pixel, Conversions API, GA4, Google Tag Manager, UTM conventions and Amazon attribution.
• Experience in retail, e-commerce, furniture, home and lifestyle or education is an advantage.