Performance Marketing Specialist (Google Ads & Meta Ads)

About the role

Aldrich is seeking a Performance Marketing Specialist accountable for delivering measurable results. The main goal is to generate high-quality B2B leads for international conferences and exhibitions through Google Ads and Meta Ads. Success is measured by qualified lead generation, campaign performance and tangible business outcomes.

Key responsibilities

• Develop, launch and manage Google Ads and Meta Ads campaigns to generate qualified delegate, exhibitor and sponsor leads.
• Plan campaign strategy based on business objectives and target audience, and conduct keyword, audience and competitor research.
• Build and manage Search, Display, Performance Max, YouTube and Meta campaigns where appropriate.
• Monitor campaigns daily, identify underperformance and act quickly, and run tests on audiences, creatives, bidding, keywords, landing pages and campaign structures.
• Recommend budget allocation based on performance and set up tracking with GA4, Google Tag Manager, Meta Pixel, Conversion API and UTM parameters.
• Work with Sales and Marketing to improve lead quality and produce clear weekly reports.

Required profile

• Minimum 3 years of hands-on experience managing Google Ads and Meta Ads.
• Proven experience generating B2B leads; preferred: conferences, exhibitions or events marketing, and experience in industrial, engineering, manufacturing, energy or professional services sectors.
• Preferred: international campaign management, CRM integration and lead attribution.
• Excellent written and spoken English.

Required skills

• Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel and Conversion API, UTM tracking.
• Managing advertising budgets and optimising campaigns for ROI.
• Strong analytical and problem-solving skills, able to interpret data and make optimisation decisions independently.