Performance Marketing Specialist (Paid Media)

About the role

MEFITPRO, a leader in the Middle East's fitness industry, and its consumer brand QOOAH are looking for a commercially driven Performance Marketing Specialist to own and optimise paid acquisition across both businesses. You will plan, run and optimise paid campaigns that generate qualified leads for MEFITPRO and profitable online sales for QOOAH, working closely with marketing leadership, social media, e-commerce and commercial teams.

Key responsibilities

• Plan, launch and optimise campaigns on Meta Ads, Google Ads and other platforms, with separate strategies for MEFITPRO's B2B business and QOOAH's B2C e-commerce
• Build full-funnel campaigns (awareness, consideration, conversion, remarketing) and manage budgets, targeting, bidding and creative testing
• Run B2B lead-gen campaigns for gym owners, fitness operators, hospitality groups and developers, and optimise by cost per qualified lead
• Manage e-commerce sales campaigns, product catalogue ads and dynamic product ads, improving ROAS, CAC and profitability
• Set up and maintain conversion tracking (GA4, GTM, Meta Pixel, Conversions API) and build performance dashboards
• Run A/B tests on creatives, audiences, offers and landing pages, and prepare creative briefs with the social media team
• Monitor daily spend, report weekly and monthly, recommend budget shifts and flag underperforming campaigns

Required profile

• 3-4 years of hands-on experience managing performance marketing campaigns
• Proven success generating qualified leads and/or scaling e-commerce sales
• Experience managing advertising budgets with clear performance accountability
• Strong analytical skills, spreadsheet and dashboard literacy, and strong English
• Based in Dubai or willing to relocate; Arabic is an advantage

Required skills

• Meta Ads Manager and Google Ads
• Google Analytics 4, Google Tag Manager, conversion tracking and attribution
• Desirable: B2B lead gen and B2C e-commerce experience, Shopify/WooCommerce, CRM-integrated tracking, Google Merchant Center, GCC market experience

To apply, send your CV and a brief summary of two paid campaigns you managed, including business type, platforms, budget and results.