Portfolio Head of Marketing

About the role

dmg events is looking for a Portfolio Head of Marketing to oversee full-scale marketing promotions across a series of mixed-size events under its divisional portfolio, as part of dmg Energy. The role works with dedicated event teams to deliver event brand strategies, marketing plans, team responsibilities and budgets in line with the portfolio's marketing vision.

Key responsibilities

• Develop and execute marketing plans for three events at a time (exhibition and conference format)
• Manage teams per event, including delivery timelines
• Oversee weekly marketing campaigns promoting events to sponsors, exhibitors, speakers, delegates and visitors, in consultation with the Vice President/Event Director
• Manage monthly social media calendars, full-scale digital advertising with quality reporting, and PR communications including press releases, regional and international coverage and industry influencers
• Deliver marketing leads to sales teams and understand the lead-to-conversion workflow
• Improve event websites and write strong copy across all channels
• Identify and onboard trade associations, publications, news portals and media partners
• Manage brand with Operations teams for outdoor advertising and event signage
• Direct videography and photography teams, attend partner meetings, monitor competitors and run market research
• Support the Event Management team on product, sponsorship and branding opportunities, and align show activities with company vision
• Manage, motivate and develop the marketing team, and report weekly to executive management

Required profile

• Minimum 5 years in the B2B events industry (mixed exhibition and conference shows; energy, healthcare, construction and transport preferred)
• Degree-educated
• Experience launching events and growing existing ones preferred
• Ability to network with senior stakeholders, trade bodies and associations, and to work under pressure and meet deadlines

Required skills

• B2B event marketing best practice
• B2B event marketing technologies such as Salesforce, Eloqua, Adestra and Emarsys
• Digital campaign management and data protection awareness
• Strong copywriting and agency management