Product Marketing Manager / Go-To-Market Manager

About the role

A strategic, creative and results-driven marketing professional is sought to lead product marketing initiatives, develop go-to-market strategies and manage integrated marketing campaigns. The role strengthens product positioning, drives market awareness and generates customer demand through effective marketing and cross-functional collaboration.

Key responsibilities

• Develop and execute product marketing strategies aligned with business objectives, product positioning and target markets.
• Lead go-to-market planning and execution for new product launches, market expansions and promotions.
• Conduct market research, competitor analysis and customer segmentation.
• Create product messaging, value propositions, positioning statements and marketing communications.
• Plan and run integrated campaigns across digital, social media, email and traditional channels.
• Collaborate with product, sales, business development and creative teams on consistent messaging.
• Produce campaign briefs, marketing calendars, promotional strategies and launch plans.
• Monitor campaign performance, engagement, leads, conversions and marketing ROI.
• Build sales enablement materials such as product presentations, case studies and marketing resources.
• Manage marketing budgets, timelines, external vendors and resource allocation.
• Analyse feedback and trends to optimise strategies and support product development.

Required profile

• Bachelor's degree or above in Marketing, Business Administration, Communications, Economics or a related field.
• Strong understanding of product marketing, go-to-market strategies, brand positioning and integrated campaign management.
• Ability to turn product features and business objectives into effective marketing strategies.
• Strong project management, strategic planning, analytical thinking and problem-solving skills.
• Excellent communication, presentation, negotiation and cross-functional collaboration skills.
• Organised, able to manage multiple campaigns, priorities and deadlines; creative and data-driven.

Required skills

• Market research, competitive analysis and customer segmentation
• Digital marketing channels, CRM platforms, marketing automation and campaign analytics tools
• Marketing performance metrics, lead generation, conversion optimisation and ROI analysis