Public Relations Specialist

About the role

We are looking for a dynamic Public Relations Specialist to shape and protect the public image of our medical centre. The role involves creating PR campaigns, collaborating with influencers and media, and ensuring consistent brand visibility across all channels.

Key responsibilities

• Develop and implement PR and communication strategies to strengthen the medical centre’s brand image.
• Build and maintain relationships with influencers, content creators, media agencies, and social media personalities.
• Coordinate influencer visits, campaigns, collaborations, and promotional activities.
• Negotiate collaboration terms and monitor campaign performance and ROI.
• Prepare press releases, official statements, media kits, and promotional content.
• Manage media inquiries and public communications professionally.
• Organize events, launches, awareness campaigns, and community engagement activities.
• Coordinate with doctors and departments to promote services and medical campaigns.
• Monitor social media trends and identify suitable influencers aligned with the centre’s image.
• Ensure all marketing and PR activities comply with healthcare advertising regulations and company policies.
• Handle reputation management and respond appropriately to public feedback.
• Assist in content planning for social media and branding initiatives.

Required profile

• Bachelor’s degree in Public Relations, Marketing, Communications, or a related field.
• Minimum 2–4 years of experience in PR, influencer marketing, or media relations.
• Experience in healthcare, aesthetics, wellness, or medical centres preferred.
• Strong network with local influencers and media agencies is an advantage.
• Excellent communication and negotiation skills.
• Strong presentation and organizational abilities.
• Ability to work under pressure and manage multiple campaigns simultaneously.

Required skills