Regional Digital Website, SEO & CRO Freelancer

About the role

Nord Anglia Education is looking for a Regional Digital Website, SEO & CRO Freelancer to join its Middle East Regional Office in Dubai. Working with the Regional Head of Digital, you will update and improve school websites across the Middle East, making CMS changes, SEO improvements and conversion-rate optimisation (CRO) changes that improve the parent journey and generate quality enquiries.

Key responsibilities

• Publish and update school website pages, landing pages, forms and calls to action in Sitecore or the relevant CMS
• Check pages on mobile and desktop for accuracy, accessibility basics and brand consistency
• Implement on-page SEO improvements, including titles, descriptions, headings, internal links and alt text
• Support keyword mapping, content refreshes, redirects and technical SEO fixes
• Review Search Console and SEO monitoring outputs to flag issues and opportunities
• Review parent journeys, enquiry forms and CTAs, and implement approved CRO tests
• Test forms, thank-you pages and tracking with the analytics team
• Keep a tracker of website, SEO and CRO changes and share updates with regional and school teams

Required profile

• Around 3 years' hands-on experience in website content management, SEO or website optimisation (agency or in-house)
• Strong organisation, attention to detail and communication skills
• Ability to work across cultures and meet agreed deadlines
• Experience in education or service-sector marketing (desirable)
• Bachelor's degree (desirable)

Required skills

• Practical experience with a CMS (Sitecore desirable)
• Working knowledge of on-page SEO, Google Search Console and GA4
• A basic understanding of CRO, landing pages, website forms and user experience
• Comfortable testing changes and interpreting simple website KPIs

Applications are made online through the Nord Anglia Education careers page with a CV.