Retail Partnerships Lead - UAE Nationals Only

About the role

Responsible for the Lifestyle & Localization Partnerships vertical within Etihad Guest, this senior position drives strategic development and management of the loyalty programme’s retail and lifestyle proposition, delivering localized non‑air redemption and accrual partnerships in key markets.

Key responsibilities

• Develop and implement loyalty strategies that integrate retail and lifestyle benefits to enhance the frequent flyer programme.
• Expand and leverage the Etihad Guest non‑air redemption portfolio, including Reward Shop and Etihad GuestPay, to meet commercial objectives.
• Identify, negotiate, and manage strategic partnerships with retail, travel, and lifestyle brands.
• Collaborate with marketing, technology, and data analytics teams to create seamless loyalty experiences and increase programme awareness.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• Minimum 7 years of experience in loyalty program management, customer engagement or strategic partnerships, preferably in airline or digital marketing.
• Strong understanding of retail, travel (hotel & car rental) and lifestyle sectors and their integration into loyalty programmes.
• Excellent negotiation, relationship management and communication skills.

Required skills

• Proficiency with CRM platforms.
• Experience using data analytics tools.
• Familiarity with loyalty software solutions.
• Advanced knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).