Sales Account Manager - F&B & HORECA

About the role

Watermelon Market is hiring a Sales Account Manager in Dubai to own and manage a portfolio of B2B buyers in the F&B and HORECA sectors. The role covers account growth, retention, payment discipline and CRM management, working closely with suppliers and internal teams.

Key responsibilities

• Build relationships with business owners, procurement managers and purchasing teams, and act as the main point of contact for account matters.
• Drive repeat purchasing, order frequency, GMV growth and wallet share, and identify upselling and cross-selling opportunities.
• Monitor account performance against monthly commercial targets and work with suppliers and internal teams on product availability, pricing and customer satisfaction.
• Identify declining, dormant or at-risk accounts and run account recovery and reactivation plans.
• Monitor payment terms, outstanding dues and credit utilization, follow up on payments and coordinate with Finance, Credit and Collections teams.
• Maintain accurate account data, activities, feedback and follow-ups in the CRM, track account health and prepare account reviews and recovery plans.
• Collaborate with Commercial, Operations, Finance, Customer Support and Product teams to resolve order, pricing, delivery and payment issues.

Required profile

• Bachelor's degree in Business Administration, Marketing, Hospitality or a related field.
• Minimum 3 years of B2B or Key Account Management experience, including managing an existing portfolio of commercial accounts.
• Strong preference for UAE experience in F&B distribution, HORECA supply, foodservice procurement, hospitality supply chains or B2B marketplaces.
• Good understanding of invoicing, payment terms, receivables and customer credit management.
• Professional fluency in Arabic and English is highly preferred; a UAE driving licence is an advantage.

Required skills

• Proficiency in CRM systems, preferably Zoho, Salesforce or HubSpot.
• Proficiency in Excel.
• Strong communication, negotiation, problem-solving and relationship management skills.