Sales Manager Beverage Ingredients Middle East

About the role

Fritz & Muller is partnering with a leading ingredients company to find a Sales Manager – Beverage Ingredients (B2B) for the Middle East region, covering KSA, Oman, Kuwait and Bahrain. This role focuses on ingredient sales to beverage and food manufacturers, not FMCG or retail sales.

Key responsibilities

• Develop and execute the sales strategy for the Middle East, aligning with revenue, volume and profitability targets.
• Identify and acquire new B2B customers across juice, dairy, soft drinks, functional beverages and other segments.
• Manage and grow strategic key accounts, building strong relationships with procurement, R&D, technical, quality and commercial teams.
• Lead customer projects from brief and sampling through trials, approval, negotiation and first order.
• Negotiate pricing, volumes, contracts and commercial terms with a focus on profitability.
• Maintain the sales pipeline, forecasting and opportunities using CRM tools.
• Coordinate with supply chain, logistics, finance, product management and technical/R&D to ensure successful project execution.

Required profile

• Bachelor's degree in Business, Food Science, Food Technology, Chemistry or a related field.
• 5+ years of B2B sales or business development experience in the beverage ingredients industry.
• Direct experience selling flavours, juice concentrates, purees, blends and beverage applications.
• Strong knowledge of the Middle East beverage market and an established network of industry contacts.
• Proven ability to manage complex commercial projects involving sampling, trials, technical approval, pricing and supply coordination.
• Fluent English; Arabic is an advantage.

Required skills

• Zoho CRM
• MS Office
• CRM systems

What we offer

• International scope: opportunity to develop business across the Middle East within an international B2B environment.
• Career growth: exposure to strategic accounts, business development and end‑to‑end commercial projects.
• Cross‑functional environment: close collaboration with Sales, R&D, Technical, Supply Chain and Finance teams.
• Market impact: contribute directly to the growth and development of the company's presence in a strategic international market.