Sales Manager - Fire Protection & Firefighting Systems

About the role

A full-time Sales Manager is sought to lead and expand the business presence in Al Ain and the surrounding regions. The role combines strong technical knowledge of fire protection systems (fire fighting, fire alarm, suppression systems and life safety solutions) with a proven track record of B2B sales, key account management and business development with MEP contractors, consultants, real estate developers and government entities in the UAE.

Key responsibilities

• Sales strategy and business development: formulate and execute sales plans to meet revenue, market share and profitability targets, build a pipeline for supply, installation, testing, commissioning and AMC contracts, and cultivate opportunities with MEP contractors, consultants, project managers, facility management companies and government/municipal entities.
• Technical sales and tender management: lead technical and commercial proposal preparation aligned with project specifications, Civil Defense regulations and client requirements; take part in pre-bid meetings, technical discussions and contract negotiations; coordinate with estimation, engineering and procurement teams.
• Relationship and account management: build long-term relationships with key decision-makers, ensure company pre-qualification on consultant vendor lists and government vendor databases, and manage client accounts end-to-end to secure recurring maintenance and upgrade business.
• Market intelligence and compliance: stay up to date with UAE Civil Defense regulations, NFPA standards and local authority mandates, and monitor market trends, competitors and major projects in Al Ain.

Required profile

• Bachelor's degree in Mechanical Engineering, Electrical Engineering or a related technical field.
• Minimum 5-8 years of progressive sales and business development experience in the firefighting/fire protection/MEP industry in the UAE.
• Experience in the Al Ain/Abu Dhabi market with existing contacts among MEP contractors and consultants is highly preferred.
• Valid UAE driving license is mandatory.
• Fluent English (spoken and written); Arabic fluency is a strong advantage.

Required skills

• Strong understanding of fire alarm, fire sprinkler, foam, gas suppression, smoke extraction and life safety systems, and of NFPA standards and UAE Civil Defense codes.
• Negotiation, presentation, client relationship management and strategic planning skills.