Senior Analyst – Associate Manager, Marketing Strategy

About the role

Agoda is looking for a Senior Analyst / Associate Manager to shape its Marketing Strategy. The role combines data‑driven experimentation, predictive modelling and performance reporting to improve customer lifetime value across global campaigns.

Key responsibilities

• Design and run experiments on ad‑campaign structures, bidding and pricing across platforms such as Google, Bing, Tripadvisor and Trivago.
• Develop predictive models to assess the impact of large‑scale TV campaigns, pricing optimisation and demand elasticity.
• Build and maintain dashboards that track campaign performance, extract insights and support growth levers.
• Prepare and deliver analytical presentations to stakeholders, translating data into actionable recommendations.
• Collaborate with product and engineering teams to implement model‑driven changes.

Required profile

• Bachelor’s degree or higher in a quantitative discipline (e.g., computer science, mathematics, engineering, business or science).
• Minimum 2 years of experience in data analysis or marketing analytics.
• Excellent verbal and written communication skills in English.
• Strong analytical mindset and ability to work cross‑functionally.

Required skills

What we offer

• Relocation assistance.
• Opportunity to work within a global, data‑centric marketing team.
• Exposure to a wide range of marketing channels and advanced analytics tools.