Senior Director, Frontline Marketing, Middle East Region

About the role

The Senior Director, Frontline Marketing will lead all marketing functions for Coca‑Cola in the Middle East region, balancing local consumer intimacy with global scale. Reporting to the EME OU Marketing leadership, you will be responsible for driving brand growth, innovation delivery and the execution of the Annual Business Plan across the region.

Key responsibilities

• Lead end‑to‑end marketing performance, brand growth and innovation rollout for the region.
• Develop, influence and execute the Annual Business Plan (ABP) and calendar, aligning with OU long‑range plans.
• Own local brand and innovation plans, ensuring flywheel execution, tracking and ROI measurement.
• Drive integrated media, content, digital, social and influencer activities in line with the OU Integrated Marketing Experience.
• Ensure seamless orchestration and prioritisation of marketing initiatives across markets.
• Deploy and scale marketing capabilities, ways of working and best‑practice platforms.
• Manage a team of 15‑30 marketing professionals, with five direct reports.

Required profile

• Minimum 12 years of progressive marketing experience, preferably in consumer goods.
• Proven ability to lead large, cross‑functional teams and deliver measurable ROI.
• Strong stakeholder management skills with experience aligning local and regional objectives.
• Deep understanding of consumer and shopper insights, market research and brand architecture.

Required skills

• Team Management
• Brand Architecture
• Marketing Strategies
• Channel Management
• Digital Media Strategy
• Social Media Strategies
• Brand Positioning
• Marketing Activation
• Competitor Analysis
• Sponsorships
• Shopper Marketing
• Media Planning
• People Management

What we offer

• Opportunity to shape the marketing direction of a global iconic brand in a high‑growth region.
• Competitive compensation package and performance‑based incentives.
• Access to Coca‑Cola’s global resources, data platforms and innovation labs.