Senior Manager Commercial Planning

About the role

Etihad is entering a period of growth and seeks a Senior Manager Commercial Planning to translate commercial strategy into coordinated action across the organization. This role sits at the centre of the Commercial division, linking strategy with execution across Revenue Management, Sales, Marketing, Loyalty, Sponsorships, Alliances and other functions.

Key responsibilities

• Lead the development and implementation of commercial strategy, using internal and external analysis to generate insights and recommendations.
• Coordinate strategic priorities across multiple commercial functions, ensuring alignment around common objectives.
• Assess commercial activity proactively and challenge strategies or assumptions when evidence suggests a different direction.
• Lead strategic projects, partnering with senior stakeholders across business areas.
• Translate strategic priorities into clear business and technical requirements, project plans and implementation activities.
• Monitor progress and performance, establishing meaningful measures and identifying areas requiring intervention.

Required profile

• Minimum 10 years of experience in commercial strategy, planning, transformation or a related discipline, preferably in aviation or a complex commercial environment.
• Proven ability to lead cross‑functional projects and translate strategy into execution.
• Strong analytical capability to turn complex information into clear commercial recommendations.
• Experience managing change and influencing stakeholders across multiple functions and seniority levels.
• Excellent communication and stakeholder management skills, with the ability to simplify complex issues and build alignment.
• Experience leading people, including teams operating across different locations.
• Bachelor’s or master’s degree in a relevant field such as strategy, business transformation, process improvement or change management.